Industry

54181 Advertising agencies

Agences de publicité

Official definition

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals and newspapers, on radio and television, on the Internet, or with other media. These establishments are organized to provide a full range of services (through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

Classification Reference

Official classification fields for this page

Official classification fields taken from the current StatCan source bundle.

Characteristic Description
Official titleAdvertising agencies
ClassificationNAICS Canada 2022 Version 1.0
Publishing authorityStatistics Canada
Hierarchical levelIndustry
Parent code5418 - Advertising, public relations, and related services
International correspondenceISIC Rev. 4; harmonized with US and Mexico NAICS at higher levels.
Sourcehttps://www.statcan.gc.ca/en/subjects/standard/naics/2022/v1/index
Source verification2026-05-05
Canada Business Context

Canada-wide tax and filing context

Canada-wide business, tax, and filing context from the local country pack and tax pack.

Characteristic Description
Tax authorityCanada Revenue Agency (CRA)
Business identifierBusiness Number (BN): 9-digit identifier with program account suffixes such as RT0001 for GST/HST, RP0001 for payroll, and RC0001 for corporate income tax.
Filing requirementsBusiness Number registration; Form T2125 (Statement of Business or Professional Activities) attached to T1; Form T2 (Corporation Income Tax Return); Form T5013; Form GST34
Sector authorityNo cluster authority recorded in the local country pack.

Classification Confidence Score

3 of 5 factors passing

6/ 10
Verified official sourcenaics-scian-2022-structure-v1-eng.csv (2026-05-05)
International crosswalkNo international correspondence found
Previous edition migrationNAICS 2017 to 2022 continuity confirmed
Complete hierarchy4 levels confirmed in hierarchy
Size or threshold documentedNot applicable for hub levels
Trade or export matchNo direct HS code correspondence in current bundle
Legacy crosswalkLegacy system (SIC 1980) retired in this region
Business Profiles

When you might need code 54181

Professions specific to this sector are linked to this part of the Canadian classifier so the page speaks to real work teams.

01 54181
Industrial design director

Use this page when the file covers product design briefs, prototype direction, design programs, and client approvals. It helps confirm whether 54181 Advertising agencies is the closest NAICS Canada branch before BN registration, GST/HST review, banking onboarding, procurement notes, or internal classification work.

02 54181
Architectural practice manager

Use this page when the file covers design projects, permitting sets, consultant coordination, and client briefs. It helps confirm whether 54181 Advertising agencies is the closest NAICS Canada branch before BN registration, GST/HST review, banking onboarding, procurement notes, or internal classification work.

03 54181
Forensic accounting specialist

Use this page when the file covers investigations, financial tracing, expert reports, and litigation support. It helps confirm whether 54181 Advertising agencies is the closest NAICS Canada branch before BN registration, GST/HST review, banking onboarding, procurement notes, or internal classification work.

04 54181
Environmental consulting partner

Use this page when the file covers site studies, compliance reviews, field sampling projects, and client advisory. It helps confirm whether 54181 Advertising agencies is the closest NAICS Canada branch before BN registration, GST/HST review, banking onboarding, procurement notes, or internal classification work.

Business Map

Business categories in this branch

A rotating set of business activity examples linked to this part of the Canadian hierarchy.

Research workLegal advisoryDesign servicesAccounting supportSoftware consultingAdvertising agencies

Source row

54181Advertising agencies

This page mirrors the source row from the structure CSV and the matching rows from the elements and crosswalk files.

Frequently asked questions

What does code 54181 cover?

Advertising agencies: This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals and newspapers, on radio and television, on the Internet, or with other media. These establishments are organized to provide...

Which level of the hierarchy is 54181?

It is a industry page in the NAICS Canada 2026 hierarchy.

What is the parent of 54181?

It rolls up to 5418 Advertising, public relations, and related services.

Should I stop at 54181 or go lower?

1 lower-level item(s) sit under this branch: Advertising agencies.

Are official inclusion notes attached to 54181?

No inclusion rows are attached to this page in the local elements file.

Are there exclusion notes for 54181?

No exclusion rows are attached to this page in the local elements file.

Does 54181 include illustrative examples?

No example rows are attached on this page in the local elements file.

What kinds of businesses often start from this page?

Examples in this branch include Research work, Legal advisory, Design services, Accounting support, Software consulting, Advertising agencies.

Is there an ISIC mapping for 54181?

No ISIC correspondence row is attached to this page.

Does this page show a US NAICS reference?

No same-code US NAICS reference row is attached on this page.

Why are both English and French titles shown?

NAICS Canada is bilingual, so the page keeps both language titles visible for comparison and lookup.

Where does the page text come from?

From the local StatCan structure file, elements file, ISIC crosswalk, and the bundled US 6-digit reference workbook.