Industry group

5418 Advertising, public relations, and related services

Publicité, relations publiques et services connexes

Industries

Next level

Fully clickable cards for the next layer in the hierarchy.

54181 1 Canadian industries
Industry
Advertising agencies

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals and...

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54182 1 Canadian industries
Industry
Public relations services

This industry comprises establishments primarily engaged in creating and implementing public relation campaigns.

Canadian industries 1
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54183 1 Canadian industries
Industry
Media buying agencies

This industry comprises establishments primarily engaged in purchasing advertising time or space from media owners and reselling it directl...

Canadian industries 1
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54184 1 Canadian industries
Industry
Media representatives

This industry comprises establishments primarily engaged in selling media time or space for media owners.

Canadian industries 1
Canadian industries 1
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54185 1 Canadian industries
Industry
Display advertising

This industry comprises establishments primarily engaged in creating public display advertising material, such as printed, painted, or elec...

Canadian industries 1
Canadian industries 1
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54186 1 Canadian industries
Industry
Direct mail advertising

This industry comprises establishments primarily engaged in creating and designing direct mail advertising campaigns, and preparing adverti...

Canadian industries 1
Canadian industries 1
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54187 1 Canadian industries
Industry
Advertising material distribution services

This industry comprises establishments primarily engaged in the distribution or delivery, except by mail or electronic distribution, of adv...

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54189 2 Canadian industries
Industry
Other services related to advertising

This industry comprises establishments, not classified to any other industry, primarily engaged in providing advertising related services,...

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Official definition

This industry group comprises establishments primarily engaged in creating mass-media advertising or public relation campaigns; placing advertising in media for advertisers or advertising agencies; selling media time or space to advertisers or advertising agencies for media owners; creating and implementing indoor or outdoor display advertising campaigns; creating and implementing direct mail advertising campaigns; delivering (except by mail) advertising materials or samples; creating and implementing specialty advertising campaigns; providing related services, such as sign painting and lettering, welcoming services and window trimming services.

Classification Reference

Official classification fields for this page

Official classification fields taken from the current StatCan source bundle.

Characteristic Description
Official titleAdvertising, public relations, and related services
ClassificationNAICS Canada 2022 Version 1.0
Publishing authorityStatistics Canada
Hierarchical levelIndustry group
Parent code541 - Professional, scientific and technical services
International correspondenceISIC Rev. 4; harmonized with US and Mexico NAICS at higher levels.
Sourcehttps://www.statcan.gc.ca/en/subjects/standard/naics/2022/v1/index
Source verification2026-08-13
Canada Business Context

Canada-wide tax and filing context

Canada-wide business, tax, and filing context from the local country pack and tax pack.

Characteristic Description
Tax authorityCanada Revenue Agency (CRA)
Business identifierBusiness Number (BN): 9-digit identifier with program account suffixes such as RT0001 for GST/HST, RP0001 for payroll, and RC0001 for corporate income tax.
Filing requirementsBusiness Number registration; Form T2125 (Statement of Business or Professional Activities) attached to T1; Form T2 (Corporation Income Tax Return); Form T5013; Form GST34
Sector authorityNo cluster authority recorded in the local country pack.

Classification Confidence Score

3 of 5 factors passing

6/ 10
Verified official sourcenaics-scian-2022-structure-v1-eng.csv (2026-08-13)
International crosswalkNo international correspondence found
Previous edition migrationNAICS 2017 to 2022 continuity confirmed
Complete hierarchy3 levels confirmed in hierarchy
Size or threshold documentedNot applicable for hub levels
Trade or export matchNo direct HS code correspondence in current bundle
Legacy crosswalkLegacy system (SIC 1980) retired in this region
Business Profiles

When you might need code 5418

Professions specific to this sector are linked to this part of the Canadian classifier so the page speaks to real work teams.

01 5418
Industrial design director

Use this page when the file covers product design briefs, prototype direction, design programs, and client approvals. It helps confirm whether 5418 Advertising, public relations, and related services is the closest NAICS Canada branch before BN registration, GST/HST review, banking onboarding, procurement notes, or internal classification work.

02 5418
Architectural practice manager

Use this page when the file covers design projects, permitting sets, consultant coordination, and client briefs. It helps confirm whether 5418 Advertising, public relations, and related services is the closest NAICS Canada branch before BN registration, GST/HST review, banking onboarding, procurement notes, or internal classification work.

03 5418
Forensic accounting specialist

Use this page when the file covers investigations, financial tracing, expert reports, and litigation support. It helps confirm whether 5418 Advertising, public relations, and related services is the closest NAICS Canada branch before BN registration, GST/HST review, banking onboarding, procurement notes, or internal classification work.

04 5418
Environmental consulting partner

Use this page when the file covers site studies, compliance reviews, field sampling projects, and client advisory. It helps confirm whether 5418 Advertising, public relations, and related services is the closest NAICS Canada branch before BN registration, GST/HST review, banking onboarding, procurement notes, or internal classification work.

Business Map

Business categories in this branch

A rotating set of business activity examples linked to this part of the Canadian hierarchy.

Research workLegal advisoryDesign servicesAccounting supportDisplay advertising

Source row

5418Advertising, public relations, and related services

This page mirrors the source row from the structure CSV and the matching rows from the elements and crosswalk files.

Frequently asked questions

What does code 5418 cover?

Advertising, public relations, and related services: This industry group comprises establishments primarily engaged in creating mass-media advertising or public relation campaigns; placing advertising in media for advertisers or advertising agencies; selling media time or space to advertisers or advertising age...

Which level of the hierarchy is 5418?

It is a industry group page in the NAICS Canada 2026 hierarchy.

What is the parent of 5418?

It rolls up to 541 Professional, scientific and technical services.

Should I stop at 5418 or go lower?

8 lower-level item(s) sit under this branch: Advertising agencies, Public relations services, Media buying agencies, Media representatives.

Are official inclusion notes attached to 5418?

No inclusion rows are attached to this page in the local elements file.

Are there exclusion notes for 5418?

No exclusion rows are attached to this page in the local elements file.

Does 5418 include illustrative examples?

No example rows are attached on this page in the local elements file.

What kinds of businesses often start from this page?

Examples in this branch include Research work, Legal advisory, Design services, Accounting support, Display advertising.

Is there an ISIC mapping for 5418?

No ISIC correspondence row is attached to this page.

Does this page show a US NAICS reference?

No same-code US NAICS reference row is attached on this page.

Why are both English and French titles shown?

NAICS Canada is bilingual, so the page keeps both language titles visible for comparison and lookup.

Where does the page text come from?

From the local StatCan structure file, elements file, ISIC crosswalk, and the bundled US 6-digit reference workbook.