541910
541910 Marketing research and public opinion polling
Études de marché et sondages d'opinion • Canadian industry
What code 541910 includes
This Canadian industry comprises establishments primarily engaged in gathering, recording, tabulating, and presenting marketing and public opinion data.
Activities & Examples
- broadcast media rating services
- market analysis or research services
- political and public opinion polling services
- public opinion research services
- sampling services, statistical
- broadcast media rating services
- market analysis or research services
- political and public opinion polling services
- public opinion research services
- sampling services, statistical
Exclusions & Cross-References
- conducting fundamental and experimental research in economics, sociology, and related fields (See 541720 Research and development in the social sciences and humanities (US))
- providing advice on marketing strategies (See 541611 Administrative management and general management consulting services (US))
Classification Hierarchy
- Sector 54 — Professional, scientific and technical services
- Subsector 541 — Professional, scientific and technical services
- Industry group 5419 — Other professional, scientific and technical services
- Industry 54191 — Marketing research and public opinion polling
- Canadian industry 541910 — Marketing research and public opinion polling
International Concordance
- US NAICS 2022: 541910 — Marketing Research and Public Opinion Polling
- ISIC Rev. 4: M7320 — Market research and public opinion polling