541830
541830 Media buying agencies
Agences d'achat de médias • Canadian industry
What code 541830 includes
This Canadian industry comprises establishments primarily engaged in purchasing advertising time or space from media owners and reselling it directly to advertising agencies or advertisers.
Activities & Examples
- media buying agencies
- online advertising exchanges that facilitate the automated purchase and sale of online advertising (also known as programmatic advertising services)
Exclusions & Cross-References
- creating and placing advertising campaigns in media (See 541810 Advertising agencies)
- selling time and space for media owners (See 541840 Media representatives)
Classification Hierarchy
- Sector 54 — Professional, scientific and technical services
- Subsector 541 — Professional, scientific and technical services
- Industry group 5418 — Advertising, public relations, and related services
- Industry 54183 — Media buying agencies
- Canadian industry 541830 — Media buying agencies
International Concordance
- US NAICS 2022: 541830 — Media Buying Agencies
- ISIC Rev. 4: M7310* — Advertising