Official definition
This Canadian industry comprises establishments primarily engaged in creating and implementing public relation campaigns. These campaigns are designed to promote the interests and image of their clients.
Canadian industry
541820 Public relations services
Services de relations publiques
Official classification fields for this page
Official classification fields taken from the current StatCan source bundle.
| Characteristic | Description |
|---|---|
| Official title | Public relations services |
| Classification | NAICS Canada 2022 Version 1.0 |
| Publishing authority | Statistics Canada |
| Hierarchical level | Canadian industry |
| Parent code | 54182 - Public relations services |
| International correspondence | M7020* |
| Source | https://www.statcan.gc.ca/en/subjects/standard/naics/2022/v1/index |
| Source verification | 2026-05-05 |
Canada-wide tax and filing context
Canada-wide business, tax, and filing context from the local country pack and tax pack.
| Characteristic | Description |
|---|---|
| Tax authority | Canada Revenue Agency (CRA) |
| Business identifier | Business Number (BN): 9-digit identifier with program account suffixes such as RT0001 for GST/HST, RP0001 for payroll, and RC0001 for corporate income tax. |
| Filing requirements | Business Number registration; Form T2125 (Statement of Business or Professional Activities) attached to T1; Form T2 (Corporation Income Tax Return); Form T5013; Form GST34 |
| Sector authority | No cluster authority recorded in the local country pack. |
Exclusions
- social media influencer marketing agency (See 561310 Employment placement agencies and executive search services)
- social media influencers (See 711512 Independent actors, comedians and performers (CAN))
Examples
- lobbying services (i.e., lobbyists)
- political consulting services
- public relations agencies
- public relations consultants, offices of
- social media consulting services
- lobbying services (i.e., lobbyists)
- political consulting services
- public relations agencies
- public relations consultants, offices of
- social media consulting services
Who is this code for
This code typically applies to:
Also relevant for
lobbying services (i.e., lobbyists)political consulting servicespublic relations agenciespublic relations consultants, offices ofsocial media consulting services
Source: STATCAN_TITLE, 2026-05-05
Classification Confidence Score
5 of 6 factors passing
8/ 10
Verified official source — naics-scian-2022-structure-v1-eng.csv (2026-05-05)
International crosswalk — ISIC Rev. 4 mapping: M7020*
Previous edition migration — NAICS 2017 to 2022 continuity confirmed
Complete hierarchy — 5 levels confirmed in hierarchy
Size or threshold documented — SME thresholds documented in federal tax pack
Trade or export match — No direct HS code correspondence in current bundle
Legacy crosswalk — Legacy system (SIC 1980) retired in this region
Business Profiles
When you might need code 541820
These role examples come from the official title and example wording attached to this code.
01
541820
Public relations services
Use this page when the business is directly described by the official title or definition for 541820 Public relations services. It is the closest source-backed checkpoint before BN registration, GST/HST review, banking onboarding, or internal classification work.
02
541820
lobbying services (i.e., lobbyists)
Use this page when the activity is described in the official StatCan example wording as lobbying services (i.e., lobbyists). Compare the definition, exclusions, and nearby codes here before attaching 541820 Public relations services to a business file.
03
541820
political consulting services
Use this page when the activity is described in the official StatCan example wording as political consulting services. Compare the definition, exclusions, and nearby codes here before attaching 541820 Public relations services to a business file.
04
541820
public relations agencies
Use this page when the activity is described in the official StatCan example wording as public relations agencies. Compare the definition, exclusions, and nearby codes here before attaching 541820 Public relations services to a business file.
Business categories in this branch
A rotating set of business activity examples linked to this part of the Canadian hierarchy.
In this section
- 541820Public relations services
Commonly confused with
561310 — Employment placement agencies and executive search services
social media influencer marketing agency (See 561310 Employment placement agencies and executive se...
711512 — Independent actors, comedians and performers
social media influencers (See 711512 Independent actors, comedians and performers (CAN))
ISIC Rev. 4 correspondence
M7020*Management consultancy activities
Approximate correspondence
Public relations services
US NAICS reference541820 - Public Relations Agencies
Source row
541820Public relations services
This page mirrors the source row from the structure CSV and the matching rows from the elements and crosswalk files.
Frequently asked questions
What does code 541820 cover?
Public relations services: This Canadian industry comprises establishments primarily engaged in creating and implementing public relation campaigns. These campaigns are designed to promote the interests and image of their clients.
Which level of the hierarchy is 541820?
It is a canadian industry page in the NAICS Canada 2026 hierarchy.
What is the parent of 541820?
It rolls up to 54182 Public relations services.
Should I stop at 541820 or go lower?
This page already points to the exact six-digit Canadian industry in the current site structure.
Are official inclusion notes attached to 541820?
No inclusion rows are attached to this page in the local elements file.
Are there exclusion notes for 541820?
Yes. 2 exclusion note(s) help separate this page from nearby codes.
Does 541820 include illustrative examples?
Yes. 10 example row(s) are available for boundary checking.
What kinds of businesses often start from this page?
Examples in this branch include Research work, Legal advisory, Design services, Accounting support.
Is there an ISIC mapping for 541820?
Yes. The page shows M7020* Management consultancy activities.
Does this page show a US NAICS reference?
Yes. A same-code US reference is attached: Public Relations Agencies.
Why are both English and French titles shown?
NAICS Canada is bilingual, so the page keeps both language titles visible for comparison and lookup.
Where does the page text come from?
From the local StatCan structure file, elements file, ISIC crosswalk, and the bundled US 6-digit reference workbook.